Gentle whack

The Cellit mobile marketing strategy is a cost effective tool to reach out to the customers instantly. The cell phones have great level of penetration among the American public and it makes sense to use this to one’s advantage. The message gateway is operated by the company Cellit which would send out the messages to the customers of the retailer or travel agency. It is impossible for a retailer to send SMS messages to all the customers on his own. The hotel or retailer or a car manufacturer would need to sign up with Cellit to integrate their accounting and customer database with the Cellit mobile marketing strategy. Once this is done, an SMS would be sent to all relevant customers informing about a fabulous deal or a cheap airline ticket. Pictures and all important data can be sent along with the message to the customers which would prompt the customer to reply favorably to the message. IKEA, Prudential, HSBC, Sotheby’s and Toyota are some of the giant customers of Cellit who have been able to take their marketing strategies to their customers. The advantage of this mobile marketing platform is that reminders also would be sent to the customer that a particular offer would be closed in just two days. This is only half the story. If the customer does not care to reply effectively then the whole exercise would be a waste of time and money. Short codes are provided to the customer in the text message sent to him. The customer can select a single word like yes, discount, ticket and deal which would be followed by a single five digit phone number. The customer would be taken in by the simplicity of the affair and would be inclined to respond very favorably. This would lead to the success of the marketing strategy.